IQONIC Studios & Kahani
NamingBrand Identity & Websites & Film
Project overview
We have been with IQONIC Studios from day one. We found the name, designed their first logo and identity, refined it into a full system as the company grew, built their website twice and produced their films.
Overview
IQONIC Studios, led by Richard and Leroy, manages and grows creators.
IQONIC Studios, led by Richard and Leroy, manages and grows creators. Every stage of the brand, from a name on paper to the system that carries billboards, events and a creator-first website, was shaped with us.
The challenge
A brand that is built at the start has to keep up with the company. As IQONIC grew, sizes, weights and spacing drifted from one touchpoint to the next, colours appeared too discreetly and the first website no longer matched the results it delivered.
On the phone
Approach
It started with the name and the first logo: a mark that reads as an icon on its own, set in black with gradients of pink, burgundy, purple and blue.
As the company grew we refined it instead of starting over: adjusted kerning, standardised lockups and hierarchies, the palette kept for recognition and used as light rather than flat fills.
We built the website twice, the second time around the creators: a deep violet stage, success stories with video, four clearly separated services and an application flow at the end. The films, billboards, posters and event standees all come from the same system.
Palette
Results
One brand from the first sketch to today: a name, an identity, a refined system, two websites and the films, live at iqonic-studios.com.
- ↳ Partner sinceDay one
- ↳ Website2×
- ↳ to filmName
“Wir haben siebenstellige Umsätze pro Monat gemacht, aber unsere Brand hat das nicht widergespiegelt. Daniyal hat das komplett verändert. Wenn ich mir die Websites unserer Konkurrenz anschaue, sieht alles aus wie Templates, die voneinander kopiert wurden. Bei uns hatte ich zum ersten Mal das Gefühl, dass es eine komplett individuelle, maßgeschneiderte Lösung war.”
